According to the latest statistics, about 45 percent of the world's population use social networking sites. This has led to an increase in influencers, social media users who encourage members of their audience to do something like buy a product or go somewhere. Social media facilitators gain fans by celebrity, special skills and / or knowledge, and the most important facilitators are those with a broad base of support across all social media platforms. Check out the top 10 promoters on social media right now.
1. Cristiano Ronaldo
Cristiano Ronaldo dos Santos Aveiro (better known as Cristiano Ronaldo) is a Portuguese footballer who is considered by many fans to be the best paid footballer in the world. He currently plays for Italian football club, Juventas (or Juve) and captains the Portuguese national football team. Ronaldo is a FIFA World Player of the Year five times, and in addition to his outstanding athletic ability, he has been blessed with the best of both worlds.
- Total fans at three sites: 406.6 million
- Instagram: 202M followers
- Facebook: 122M followers
- Twitter: 82.6M followers
2. Justin Bieber
One of the most influential people in the world when it comes to social media is Canadian singer and actor Justin Bieber. Founded on YouTube in 2008, she now has a huge following on social media and on Instagram, Facebook and Twitter. In addition to her music and acting career, Bieber now enjoys a married life with American model and television personality, Hailey Baldwin Bieber.
- Total followers on four sites: 362.7 million
- YouTube: 50.6M subscribers
- Instagram: 127M followers
- Facebook: 76M followers
- Twitter: 109.1K followers
3. Taylor Swift
Pop queen Taylor Swift / songwriter Taylor Swift has used her popular “neighbor girl” opportunity to create a great social media platform. Strategies such as direct contact with fans and the temporary cancellation of her social media accounts keep Swift fans more active and loyal than ever. As evidence of this, within just 48 hours Swift urged fans to vote via Instagram in October 2018, voter registration increased by 169,000 according to Vote.org.
- Total fans at four sites: 316.8 million
- YouTube: 37.1M subscribers
- Instagram: 126M followers
- Facebook: 68M followers
- Twitter: 85.7M followers
4. Ariana Grande
With many hit songs, albums, music nominations and awards for her credit, Ariana Grande is one of the world's most popular pop artists. Currently the most popular woman on Instagram, Grande has established her fans because of her celebrity and her ability to communicate with fans through personal posts.
- Total fans at four sites: 316.7 million
- YouTube: 39.8M subscribers
- Instagram: 174M followers
- Facebook: 32.5M followers
- Twitter: 70.4M followers
5. Selena Gomez
Famous actress and singer, Selena Gomez is so influential on social media that she is making TIME Magazine cover. In an article entitled “The First Time: Women Changing the World,” she was celebrated as the first person to reach 100 million Instagram followers. After the terrorist attacks at his Manchester concert in 2017, his apology to fans became one of the most frequent statements on Twitter, and he often uses his social media platforms to promote charitable causes.
- Total fans at four sites: 316 million
- YouTube: 24.7M subscribers
- Instagram: 168M followers
- Facebook: 64M followers
- Twitter: 59.9M followers
6. Katy Perry
With a love of colorful retro style, pop music star, Katy Perry, has also garnered a lot of fans on social media. Despite his reputation as an American singer and songwriter, he can now add a television judge to his awards list with his gig as a judge on the TV program, "American Idol."
- Total fans at four sites: 297 million
- YouTube: 36.1M subscribers
- Instagram: 89.5M followers
- Facebook: 63M followers
- Twitter: 108.4M followers
7. Kim Kardashian West
Starting as a member of the Paris Hilton team in the reality TV series, "Simple Life," Kim Kardashian West went on to build her celebrity piece playing on her family's authentic program, "Keeping Up With the Kardashians." These days, while not breaking the internet with pornography, Kardashian West is a businesswoman, model, social media mogul and rapper's wife, Kanye West.
- Total fans at four sites: 252 million
- YouTube: 1.55M subscribers
- Instagram: 159M followers
- Facebook: 29M fans
- Twitter: 63.2M followers
8. Beyonce
Beyoncé Knowles-Carter is one of those rare stars like Sting, Bono and Cher known only by their first name. The singer, songwriter, music producer and award-winning actor gains a lot of fans on a few social media platforms with music videos, high-quality photos and personal stories such as birthday announcements for his children.
- Total fans at four sites: 233.4 million
- YouTube: 20M subscribers
- Instagram: 140M followers
- Facebook: 58M fans
- Twitter: 15.4M followers
9. Felix Kjellberg
Known on social media as PewDiePie, Felix Kjellberg, is a Swedish social media promoter who specializes in sports and video. With over 100 million YouTube subscribers, you are the world's most popular YouTube user and enjoy many followers on other social networking sites.
- Total fans at four sites: 227.7 million
- YouTube: 103M subscribers
- Instagram: 20.9M followers
- Facebook: 7.3M followers
- Twitter: 96.5K followers
10. Kylie Jenner
Kim Kardashian's sister, Kylie Jenner, also started playing in her family's real TV show. These days she is busy with her company, Kylie Cosmetics, and brings in huge sums of money on sponsored social media, making her one of the richest young women in the world.
- Total fans at four sites: 221 million
- YouTube: 7.79M subscribers
- Instagram: 161M followers
- Facebook: 22M fans
- Twitter: 30.8M fan
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